The Power of Twitter
WITHIN MINUTES 20M WERE TALKING TO EACH OTHER ON TWITTER ABOUT THE SINGER'S SUDDEN DEATH
Before it was announced on mainstream media the micro-blogging site was responding to the death of the singer and ‘Amy Winehouse’ quickly became one of Twitter’s 'trending' topics.
Trending refers to whichever names or terms are the most talked about at that particular moment. These are defined by the site as ‘most breaking’ topics.
Unlike topics which are discussed for a length of time, such as the phone hacking scandal, trending topics see huge numbers of Twitter users debating subjects as they happen.
Shortly after the confirmation of her death, Winehouse was mentioned in nearly 10 per cent of all tweets worldwide. As there are 200million users this equates to 20million people communicating with one another about her death.

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